Jolly's Drinks Cornwall Cricket League

Clothing Advertising Insignia

Following a couple of queries regarding the use of logo's and names on shirts the LMC for the 2004 season have decided to to adopt the ECB Regulations regarding Shirts and sweaters for First Class Cricket (not including the National League regulations i.e. coloured shirts with numbers and names on backs).

The regulations will appear as an appendix to League Rules in the Yearbook.

CCL Advertising Insignia on Clothing Regulations.

1 General

1.1 These Advertising Insignia Regulations (in these regulations, the 'Regulations') set out the rules of the ECB governing, and the procedures applicable to, the control of insignia on the equipment and clothing of Cricketers.

1.2 In these Regulations the following terms shall have the meanings here attributed to them: Insignia means Commercial Logo, Manufacturer's Logo and Club Insignia. Club Insignia means the trade mark, logo or name owned by a club and used as its emblem and/or for marketing purposes. Commercial Logo means the trade mark, logo or name of: (a) a company or commercial organisation (for example, a sponsor) other than the trade mark, logo, name or house colours of the manufacturer of the cricket clothing or equipment concerned; or (b) the manufacturer of the cricket clothing only where that manufacturer itself is acting as a sponsor.

2 Parameters of Permitted Advertising and Design

2.1 The following are the Regulations applicable to the stated items of clothing:

2.1.1 Playing Shirts: The only permissible colour for shirts will be white. Coloured piping or trim can be applied to playing shirts, under the following restrictions:

(a) Piping is restricted to 0.5cm in width.

(b) Only one colour of piping is permitted on any shirt.

(c) Piping is restricted to two of the following areas of - the shirt:- collar edge- shirt seams (to a maximum length of 4ft)- shirt cuff (short or long-sleeve)- shirt bottoms

(d) Piping on the inside of the collar may include the manufacturer's name or logo.

(e) The inside of the shirt's placket may be manufactured in a solid colour other than white. A maximum of two identical Commercial Logos plus one Club Insignia is permitted. The Club Insignia must appear on the left breast and the maximum aggregate area shall not exceed 10 square inches. One Commercial Logo may appear centrally on the front of player's shirts. The maximum aggregate area shall not exceed 32 square inches. One additional Commercial Logo may appear in one of two positions on shirts (leading arm or collar) provided that no more than two Commercial Logos are visible when sweaters are worn.

The maximum aggregate area for this additional Commercial Logo shall not exceed 10 square inches or the following external dimension: Rectangle: 5 inches x 2 inches. One Manufacturer's logo may appear on either the non-leading arm of cricketers' shirts or the right breast to a maximum aggregate area of 6 square inches. In calculating the area of advertising permissible, any lines or box surrounding the logo will be considered part of the area. All cricketers in a team subject to these regulations playing in any match shall, save where the ECB otherwise directs, wear identical Insignia.

2.1.2 Sleeveless Sweaters:

Only one Commercial Logo and one club Insignia are permitted provided that no more than two Commercial Logos are visible. The Commercial Logo may appear centrally on the front of player's sleeveless sweaters. The maximum aggregate area shall not exceed 32 square inches. The Club Insignia must appear on the left breast and the maximum aggregate area shall not exceed 10 square inches. One Manufacturer's Logo may appear on the right breast to a maximum of 6 square inches (provided that only one Manufacturer's Logo is visible).

2.1.3 Long Sleeved Sweaters:

A maximum of two identical Commercial Logos are permitted. One Commercial Logo may appear centrally on the chest and the maximum aggregate area shall not exceed 32 square inches. The other Commercial Logo may appear on the leading arm and shall not exceed 10 square inches. One County Insignia is permitted and must appear on the left breast to a maximum of 10 square inches. One Manufacturer's Logo is permitted and must appear on the right breast to a maximum of 6 square inches.

All cricketers in a team subject to these regulations playing in any match shall, save where the ECB otherwise directs, wear identical Insignia.

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